PRAISE for Power Shift
“Here’s the real story of how Latinos
turned big numbers into real power.”
How Latinos in California Transformed Politics in America
Emmy Award-winning News Anchor
"Power Shift takes you inside an epic story of our times, capturing what George Pla calls 'California’s Latino political genius,' a force for progress in America that could only have arisen in Los Angeles."
Former Secretary of Commerce and U.S. Trade Representative
"MUST READ: Masterfully written, Power Shift shows
how Latinos in California, in their quest for the American dream, developed the political and economic might to transform politics…. Pla and Ayón’s remarkable historical account will educate and engage a new generation facing one of the greatest challenges to our democracy."
U.S. Representative for California's 43rd Congressional District
U.S. Representative for California’s 43rd Congressional District
About the Authors
George L. Pla
is President and CEO of Cordoba Corporation, lived the Power Shift experience as a key player, from his start in community redevelopment to his pivotal role as a philanthropist and leading entrepreneur today.
David R. Ayón
is Senior Strategist and Advisor to Latino Decisions, and Senior Fellow at the Center for the Study of Los Angeles. His work on Latino politics has appeared in some 15 edited books and other publications in the United States and Mexico.