Forging Latino Power: The Politics of Inclusion, Backlash, and Resistance
Forthcoming December 2, this new work continues and expands the mission sparked by Power Shift.
Forging Latino Power will be available in both print and eBook formats.
At this defining moment for American democracy, the struggle for Latino political empowerment has much to teach us. Forging Latino Power takes readers from the earliest Latino efforts to improve working and living conditions in diverse California communities to the streets of LA today. Through the personal stories of dozens of elected officials, organizers, and advocates—legends like Dolores Huerta, Antonia Hernández, and Henry Cisneros as well as prominent contemporary figures like Jorge Ramos, Xavier Becerra, Alex Padilla, Eva Longoria, Monica Lozano, Nathalie Rayes, Eric Garcetti, Pete Aguilar, and more—this book brings to life how Latina/o leaders overcame social and civic exclusion to reach some of the highest positions of power. With every historic achievement—organizing farmworkers, furthering immigrants’ rights, mobilizing voters, winning elections, expanding access to healthcare and education—they faced one backlash after another. But as Forging Latino Power shows, their ability to defy repression, defend the most vulnerable members of society, and continue to effect policy change are a model for how constructive resistance can lead to greater inclusion and progress. Their stories offer readers more than inspiration; they prove that leadership can reflect their identities, speak their truths, and champion their futures.
EXCERPT FROM FOREWORD:
“...As this book shows, it took a century for Latinos in California to establish an electoral foothold, initially based on the sustained organization and mobilization of a single community. From there, one community after another was empowered, until Latinas and Latinos developed the leadership and built the clout needed to make government address their needs. As we organize to overcome current and future backlashes, their stories of struggle and achievement give me confidence that we will succeed.”
By Adam B. Schiff
Adam B. Schiff serves as a US senator for California, is former chair of the House Intelligence Committee, and led the first impeachment trial of Donald J. Trump. Schiff previously served as a California state senator and as an assistant US attorney in Los Angeles. He is the author of the best-selling book Midnight in Washington: How We Almost Lost Our Democracy and Still Could.
★★★★★
“From their unique insider vantage point, Ayón and Pla illuminate the strategies and courage with which Latinos have insisted on justice, resisted marginalization, and persisted in shaping our nation's future. Essential reading for anyone seeking to understand the heart of US history and the promise of its future.”
G. Cristina Mora
Chancellor's Professor of Sociology, Co-Director, UC Berkeley Institute of Governmental Studies
★★★★★
“Ayón and Pla have established themselves as the preeminent scholars of Latina/o American political development. To understand the ebbs and flows of progressive Latina/o politics, read this book!”
Chris Zepeda-Millán
Associate Professor of Public Policy and Chicana/o & Central
American Studies, UCLA
★★★★★
“An important new book, meticulously tracing the rise of Latino political empowerment from its complex rural and urban lineages in California to its florescence in the nation’s capital.”
Ramón A. Gutiérrez
MacArthur Fellow and Professor Emeritus of US History, University
of Chicago
Select Imagery from the Book
★★★★★
“Expertly weaving detailed history, structural analysis, and personal stories, Ayón and Pla remind us that Latino political identity has always been under construction. ... Highly recommended for everyone interested in the future of Latino politics and American democracy.”
Manuel Pastor
Manuel Pastor, Distinguished Professor of Sociology and American Studies & Ethnicity, University of Southern California, and author of State of Resistance: What California's Dizzying Descent and Remarkable Resurgence Mean for America's Future
★★★★★
“The political landscape has been forever changed for the better because of the inclusion of Latino voices. I thank George and David for taking up the task to document and share this history.”
Karen Bass
Mayor of Los Angeles

The “California Corner” of Latina/o US senators

Dolores Huerta addresses the rally at the culmination of the farmworkers march to the California capitol, Easter morning 1966, demanding an agricultural collective-bargaining law—Photo by John Kouns, Courtesy of the Tom & Ethel Bradley Center at the California State University, Northridge

Dolores Huerta, atop a car, calling on farmworkers to leave the fields and join the strike in 1965—Photo by Harvey Wilson Richards, Courtesy of Paul Richards

Culmination of the nationally record-breaking immigrants’ rights march to LA City Hall on March 25, 2006—Photo by J. Emilio Flores

Monica Lozano announces launch of ImpreMedia accompanied by LA Mayor James Hahn, City Council Member Antonio Villaraigosa, and City Council President Alex Padilla—Photo by Aurelia Ventura

DACA recipients and supporters on Supreme Court steps cheer immigration rights activists who rallied in front of the Court in Washington, DC, November 12, 2019, following oral arguments over Trump’s executive order to abolish the Obama-era program—Photo by Scott Henrichsen
About the Authors
George L. Pla
Founder and CEO of Cordoba Corporation, Pla has been in the forefront of Latino politics in California since his early days in grassroots activism. Empowering communities is the common theme in his philanthropic, business, and civic endeavors.
David R. Ayón
Coauthor of Power Shift: How Latinos in California Transformed Politics in America, Ayón has taught politics at seven universities and his work has appeared in over twenty books and other publications in the US and Mexico.
Forging Latino Power Praise
“Forging Latino Power is a major contribution to Latina/o political science. With their unique ringside views and firsthand experiences in helping shape what they call the “Latina/o political empowerment project,” Ayón and Pla have established themselves as the preeminent scholars of Latina/o American political development. To understand the historical and contemporary ebbs and flows of progressive Latina/o politics, read this book!”
—Chris Zepeda-Millán, UCLA Labor Studies Program Chair, Associate Professor of Public Policy and Chicana/o & Central American Studies, Strategic Research Lab Faculty Director, author of Latino Mass Mobilization: Immigration, Racialization, and Activism
“Forging Latino Power spotlights the changemakers who have taken brave steps to speak up for Latino communities and have used their newfound political power to right the wrongs of history, creating generational change for marginalized communities in the process. The political landscape has been forever changed for the better because of the inclusion of Latino voices. I thank George and David for taking up the task to document and share this history.”
—Karen Bass, Mayor of Los Angeles
“Forging Latino Power is a testament to the enduring strength, vision, and influence of Latino leaders in American democracy. From their unique insider vantage point, Ayón and Pla illuminate the strategies and unwavering courage with which Latinos have insisted on justice, resisted marginalization, and persisted in shaping the nation's future. This compelling work is essential reading for anyone seeking to understand the heart of US history and the promise of its political future.
—G. Cristina Mora, Chancellor's Professor of Sociology, Co-Director of the Institute of Governmental Studies at the University of California Berkeley, and author of Making Hispanics: How Activists, Bureaucrats, and Media Constructed a New American
“For a rising generation of Latinos, this book is a mirror, a map, and a movement—all in one. It’s a bold, unapologetic celebration of Latino identity, civic rise, and resistance in the face of exclusion. For every young person who has ever felt unseen or underestimated, this book says: you belong in the rooms where decisions are made.”
—Dr. Mike Muñoz, Superintendent-President, Long Beach City College
“As a Mexican diplomat who has had the privilege of serving in California over the past three decades, I have witnessed firsthand the remarkable evolution of Latino political power in this state, its growing impact on the national stage, and its critical role in US-Mexico relations. With clarity, depth, and historical perspective, George Pla and David Ayón once again deliver a landmark book. Forging Latino Power is a compelling chronicle of how Latino political influence has taken shape, adapted, and expanded. It is also a timely reminder that progress is never linear. As this powerful narrative reveals, every advance has been hard-won, every breakthrough met with backlash, and every setback answered with renewed determination and audacity. A must-read for anyone seeking to understand the evolving role of Latinos in American democracy.”
—Ambassador Carlos González Gutiérrez, Consul General of Mexico in Los Angeles
“Forging Latino Power is an exquisitely nuanced follow-up to the seminal book, Power Shift. Once again, Pla and Ayón skillfully remind their audience of the possibilities that exist within and across the Latino political, ideological, generational, and demographic diaspora. In this compelling narrative, the authors highlight the critical convergences of opportunity and acts of informed resistance that continue to define the ongoing political evolution of Latinas/os, underscoring their growing influence and enduring promise for the future of the American enterprise.”
—Juan Sánchez Muñoz, Chancellor of the University of California Merced
“Forging Latino Power is an important new book, meticulously tracing the rise of Latino political empowerment from its complex rural and urban lineages in California to its florescence in the nation’s capital, Washington, D.C. The authors take us from farm-labor organizing and consumer boycotts to immigration reforms and voting rights in the diverse sites throughout the United States that forged Latino political power.”
—Ramón A. Gutiérrez, MacArthur Fellow, Professor Emeritus of US History at the University of Chicago, coeditor, The New Latino Studies Reader: A Twenty-First Century Perspective
“Forging Latino Power analyzes the growth of Latino political organization and power, from the nation’s earliest days through the fulcrum of the post-war and civil rights eras, to show the generations of leaders who have made Latino politics a reality, initially at the community level and, increasingly, at the state and national levels. Non-Latino candidates and officeholders take a snapshot of Latino concerns every two or four years to explain the political world of Latinos; Ayón and Pla identify the long-term cycles of political organization in Latino communities to show patterns that transcend a single election. Central to their story is a keen understanding of the role of community-based leadership in building the foundations for national Latino politics that unites migrants from throughout the Americas and their US-born descendants.”
—Louis DeSipio, Professor of Chicano/Latino Studies and Political Science, University of California Irvine
“At a time when the political allegiance of Latinos is being contested and questioned—with a notable drift to the right now being stalled by the mass deportations that the Latino vote helped make happen—along comes this remarkable and comprehensive volume. Expertly weaving detailed history, structural analysis, and personal stories, Ayón and Pla remind us that Latino political identity has always been under construction. They argue convincingly that the distinctly progressive cast so many associate with Latino communities was the product of a particular time, a particular place, and a particular set of leaders—and it will require work to resurrect and fortify. Highly recommended for everyone interested in the future of Latino politics and American democracy.”
—Manuel Pastor, Distinguished Professor of Sociology and American Studies & Ethnicity, University of Southern California, and author of State of Resistance: What California's Dizzying Descent and Remarkable Resurgence Mean for America's Future